—"And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

- Marianne Williamson

Ascendry provides transformational organizational and executive leadership development, scientifically grounded and business tested, for lasting change.


For individuals, many organizations provide executive assessment and development. However, if your organization does not offer those tools, it can be difficult to find qualified practitioners. Ascendry provides assessment and development opportunities that are effective and affordable for individuals.

For leaders, the position of authority can provide plenty of freedom, but many leaders find themselves distanced from coworkers and left needing support. Ascendry provides direct and objective feedback for leaders who are ready to maximize their potential.

For talent teams, working inside organizations allows talent development professionals to work closely with their colleagues to address the needs of organizations. These close relationships can often benefit from the fresh perspective and absolute confidentiality of external development providers. Ascendry offers a wide range of tools and programs with 100% confidentiality, helping Talent Teams to foster psychological safety and trust.

For organizations, creating and maintaining successful talent management systems is a full-time job. Strategically planning, designing, implementing, maintaining, and revising the hiring, on-boarding, training and development, succession planning, and exit processes can be overwhelming. Ascendry presents opportunities for strategic partnership through these processes so organizations can maintain these services for their employees.

Executive Assessment
Executive Assessment

“It takes courage...to endure the sharp pains of self discovery rather than choose to take the dull pain of unconsciousness that would last the rest of our lives.” ― Marianne Williamson

Executive Coaching
Executive Coaching

“The curious paradox is that when I accept myself just as I am, then I can change.” ― Carl R. Rogers

Executive Transformation
Executive Transformation

“Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” ― C.G. Jung

Executive Assessment
Executive Assessment

“It takes courage...to endure the sharp pains of self discovery rather than choose to take the dull pain of unconsciousness that would last the rest of our lives.” ― Marianne Williamson


Meet The Team


Erika Weed, MBA

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Erika Weed is a certified executive coach and organizational consultant with a passion for lighting fires under her clients. She is a doctoral candidate at George Washington University pursuing a degree in Human and Organizational Development. She led teams in change, culture, leadership of organizations, and identifying areas for development and is trained in the use of several psychoanalytical tools, including the Actualized Leader Profile and Workplace Big Five 4.0 Profile.


Erika has worked with organizations around the world, including the Presbyterian Church (USA), Charlotte Hornets, Novant Healthcare, EnPro Industries, Charlotte Leaders Under 40, Carolinas Healthcare System, the Charlotte-Mecklenburg Police Department, and Queens University of Charlotte.  She has also worked with leaders in Los Angeles, Washington D.C., France, Germany, New York City, and Estonia.


She received a Bachelors of Science in Integrated Marketing Communications from Winthrop University and a Master of Business Administration from the McColl School of Business at Queens University.


Dick Loveless, Ed.D.

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Dr. Dick Loveless Jr. is a professional data collector, analyst, and the founder of Azimuth, a data analysis and organization consulting company. He is the Research Coordinator at OFFSITE, an events and spirits
marketing firm. Dick has also worked in the Mental Health, Hospitality, Organizational Development, Human Resources, Logistics, and Retail industries. Dick received his Doctorate in Education: Majoring in Organizational Learning, Leadership and Innovation from Wilmington University in July 2019. He has a Master’s Degree in Forensic Psychology from Argosy University, and a Bachelor’s Degree in Psychology from Wesley College.


Over the past 10 years, Dick has been able to integrate a diverse collection of experiences with the principles and discipline of research, analytics, storytelling, coaching, and academia, enabling him to explore and operate outside traditional thinking to influence decision making,
financial performance, operational excellence, and people development. He is able to examine operational needs, identify issues, problem solve, and act as a navigational change agent helping organizations realize and reach their goals.


To fully understand client needs, Ascendry uses personality and leadership assessments, group culture assessments, and follow-up resources that increase understanding,

self-awareness, communication, and function.

Organizational Development

Ascendry works with clients to design custom programs that achieve stakeholder goals.  Self-awareness, self-actualization, engagement, and transformational change throughout the entire organization.


Coaching is a process of discovery that allows individuals a safe space to have honest dialogue, question, reflect, and move forward towards personal development.  The coaching engagement is completely confidential, and assessments, homework, and outcomes are the property of the client. 


Ascendry provides skilled facilitators to guide individuals and groups through the assessment process, and in the continued pursuit of their goals.  


Read more about organizational development, coaching, personality, and how to grow in the Ascendry blog.


Ascendry provides a full range of individual and organizational assessments and data analysis tools.


Enhance your development through a wide variety of self-guided experiential programs.


Schedule your free interview with our team, purchase sessions, or become a subscriber.

Azimuth Elevate Your Data

Coming Soon

Famed  Swiss psychologist Carl Jung stated that we don’t become enlightened  by pretending to be perfect. Rather, we step into our brightest light  and highest potential when we have the courage to face our darkness. Our  approach is simple: we facilitate the realization or “actualization” of  human and organizational potential by illuminating  the Shadow.  


William L. Sparks & Associates is  a professional services firm focused on helping clients improve  performance, enhance engagement and increase satisfaction.  Each client partnership is unique and is based on understanding the  underlying issues and challenges, and designing and implementing a  targeted program, project or intervention aimed at achieving measurable  results.


Our vision is to become the most respected leader, team and organization  development firm in the world by providing unique, customized solutions to our clients reach their highest potential. 

Learn more at www.drwillsparks.com


Over thirty years ago, one of our co-founders, Dr. Pierce Howard came across the Five-Factor Model while researching his first book, Owner’s Manual for the Brain. Ever since, Paradigm has been passionate about the Five-Factor Model’s power to effect positive change.


We never stop evolving; we’re on a mission to offer high caliber assessments and tools to help you understand your workforce.


Paradigm’s research and product development help clients leverage individual strengths, motivations, and personalities to create profound workplace optimization. Our approach is people-centered, holistic, grounded in science, and outcome-focused.


We know that your people are the front lines of your organization – and the keys to your success – in this changing world. So we are steadfast in our determination to grow opportunities for individuals, teams, and organizations to align with their highest potential.

Learn more at www.paradigmpersonality.com

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