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AzəməTH: It originates from medieval Arabic word al-sumūt, pronounced as-sumūt in Arabic, meaning "the directions". An azimuth is an angular measurement in a spherical coordinate system giving the direction of a celestial object from the observer, expressed as the angular distance from the north or south point of the horizon to the point at which a vertical circle passing through the object intersects the horizon.

Who We Are

Azimuth is a data research and analytics company,  designed with and inspired by storytelling, navigation, charts, art, adventure, exploration, archeology, and creating insight and direction. Our goal is to expand access to data analytics, research, and data-driven decisions for smaller organizations. We help find deeper meaning in data by illuminating latent content and helping organizations navigate in the direction of their goals. We achieve this by utilizing first-hand research, cutting-edge data analytics tools, strategic assessments, and hands-on organizational development and support.


Our organizational navigation system primes new and underdeveloped organizations for success by creating systems for effective data collection and analysis effectively creating cultures of insight and action. Azimuth is the sister organization of Ascendry and together we offer “Cradle to Grave” enterprize data analytics and development services.

DATA Collection

Collect the Elements

Storytelling

Find the Latent Content

Consulting

Guides to Change

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Meet The Team

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Dick Loveless Jr., Ed.D.

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Azimuth: Owner

Dr. Dick Loveless Jr. is a professional data collector, analyst, and the owner of Azimuth, a data analysis and organization consulting company. He is the Research Coordinator at OFFSITE, an events and spirits marketing firm. Dick has also worked in the Mental Health, Hospitality, Organizational Development, Human Resources, Logistics, and Retail industries.

 

Dick received his Doctorate in Education: Majoring in Organizational Learning, Leadership and Innovation from Wilmington University in July 2019. He has a Master’s Degree in Forensic Psychology from Argosy University, and a Bachelor’s Degree in Psychology from
Wesley College.

 

Over the past 10 years, Dick has been able to integrate a diverse collection of experiences with the principles and discipline of research, analytics, storytelling, coaching, and academia, enabling him to explore and operate outside traditional thinking to influence decision making,
financial performance, operational excellence, and people development. He is able to examine operational needs, identify issues, problem solve, and act as a navigational change agent helping organizations realize and reach their goals.

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Dr. George Cooper, Ed.D., M.B.A.

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Azimuth: Vice President of Analytics

Dr. George Cooper is a Senior Operations Manager at TransUnion.  He is also an Adjunct Assistant Professor for the Colleges of Business, Education, and Technology at Wilmington University.  Dr Cooper has also worked in the Healthcare, Banking, Mortgage, Employee Benefit, and Retail industries. 

 

Dr. Cooper received his Doctorate in Education: Majoring in Organizational Leadership and Innovation from Wilmington University in January 2017 and was named the Trustees’ Award Recipient at Graduation. He has a Master’s Degree in Business Administration; Majoring in Corporate Management from Villanova University. 

 

He has Chaired over 15 dissertations and acted as Statistical Support for an additional 20 Dissertation and Final Doctorate Projects.  Some of the courses he has taught in the past include: People Analytics, Introduction to Business Analytics, Data-Driven Decisions, Operations Management, and Project Management.

 

Over the past 30 years, George has been able to integrate a diverse portfolio of experiences with the principles and discipline of academia, enabling him to look outside the silos of traditional thinking to influence financial performance, operational excellence, and people development.  He is able to examine operational needs and act as a change agent to improve key performance indicators set forth by organizational goals.

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“We are the collectors of data, narrators of stories, guides of exploration, and navigators of the unknown.”