The term Azimuth (az·ə·məTH) comes from the medieval Arabic word al-sumūt, meaning "the directions." In navigation, Azimuth defines the path forward, guiding explorers across horizons. At Azimuth, we use this concept to help organizations navigate the complexities of employee experience, ensuring they find direction and insight in their journey toward a more engaged and productive workforce.
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Who We Are
At Azimuth, we specialize in employee experience research and analytics. Inspired by storytelling, exploration, and discovery, our mission is to empower organizations with insights that drive engagement, satisfaction, and performance. Through advanced data collection and analysis, we provide organizations with a clear understanding of their employees’ experiences, turning that knowledge into actionable strategies.
Whether it's improving onboarding processes, mapping organizational culture, or understanding employee sentiment, we help businesses build thriving workplace environments. In partnership with our sister organization Ascendry, we offer comprehensive data and development services that focus on fostering a positive, productive employee experience.
Our Approach
Our research process is tailored to reveal the hidden aspects of the employee journey — from understanding gaps in your workforce to the long-term impact your leadership development has on organizational culture. We help you create a culture of feedback and actionable insights, and enable organizations to make data-driven decisions that enhance employee engagement and retention.
We leverage cutting-edge tools to help businesses identify strengths and opportunities for improvement within their workforce, fostering a sense of belonging and purpose for employees at every stage of their career.
Employee Experience Research
At Azimuth, we focus on the key data points that shape employee experiences and drive organizational success. By diving deep into Organizational Data, we help businesses create work environments where employees feel supported, heard, and empowered to contribute.
Storytelling Through Data
At Azimuth, we believe in the power of stories to shape employee experiences. We take the data gathered through our research and transform it into narratives that resonate with both leadership and employees. This data-driven storytelling helps organizations understand the current state of their workforce and chart a path toward improved engagement, satisfaction, and productivity. We help guide organizations through their employee experience research journey, from data collection to actionable outcomes.
Harnessing Research for Meaningful Outcomes
At Azimuth, we are the collectors of data, narrators of stories, guides of exploration, and navigators of the unknown. To achieve our goal of expanding access to data analytics, research, and data-driven decisions for smaller organizations, we put organizations at the center and help them explore their own potential, unearth market opportunities, understand their purpose, and ultimately aid them in reaching their goals. The benefits of organization-centered development are:
1. Employee Engagement, Retention, and Effectiveness Research
2. Personality and Behavioral Research
3. Learning and Development Effectiveness Studies
4. Workforce Skills Gap Analysis
5. Organizational Culture and Climate Studies
6. Leadership Development Impact Studies
7. Custom Research
Why Azimuth?
Azimuth is your partner in understanding and enhancing employee experience. We provide smaller organizations with access to the research and tools necessary to create a workplace where employees can thrive. By putting employees at the center of our research, we help businesses:
• Strengthen Employee Engagement & Satisfaction
• Improve Retention & Reduce Turnover
• Enhance Leadership & Team Development
• Create Cultures of Feedback & Continuous Improvement
• Map Organizational Culture to Employee Values
• Foster Resilience & Innovation
• Improve Decision-Making with Data-Driven Insights
• Increase Productivity & Performance
With Azimuth, your organization will gain the insights needed to create a workplace where employees feel valued, motivated, and empowered to contribute. Let us help you navigate the complexities of employee experience, and together we’ll chart a course toward a stronger, more engaged workforce.
Meet The Team
Dick Loveless Jr., Ed.D.
President of Analytics
Dr. Dick Loveless Jr., owner of Azimuth, is a data capture, analytics, and storytelling expert specializing in employee experience research across diverse sectors, including Hospitality, Beverage, Mental Health, Organizational Development, Tech, and manufacturing. With over 11 years of experience and a Doctorate in Organizational Learning, Leadership, and Innovation from Wilmington University, along with a Master’s in Forensic Psychology and a Bachelor’s in Psychology, he combines academic insight with practical expertise to drive organizational growth.
Dick’s approach to problem-solving and strategic decision-making supports clients in achieving operational excellence, boosting financial outcomes, and fostering talent development.