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Ascendry partners with other leaders in development to offer more solutions and services to our clients

Famed  Swiss psychologist Carl Jung stated that we don’t become enlightened  by pretending to be perfect. Rather, we step into our brightest light  and highest potential when we have the courage to face our darkness. Our  approach is simple: we facilitate the realization or “actualization” of  human and organizational potential by illuminating  the Shadow.  


William L. Sparks & Associates is  a professional services firm focused on helping clients improve  performance, enhance engagement and increase satisfaction.  Each client partnership is unique and is based on understanding the  underlying issues and challenges, and designing and implementing a  targeted program, project or intervention aimed at achieving measurable  results.


Our vision is to become the most respected leader, team and organization  development firm in the world by providing unique, customized solutions to our clients reach their highest potential. 

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Over thirty years ago, one of our co-founders, Dr. Pierce Howard came across the Five-Factor Model while researching his first book, Owner’s Manual for the Brain. Ever since, Paradigm has been passionate about the Five-Factor Model’s power to effect positive change.


We never stop evolving; we’re on a mission to offer high caliber assessments and tools to help you understand your workforce.


Paradigm’s research and product development help clients leverage individual strengths, motivations, and personalities to create profound workplace optimization. Our approach is people-centered, holistic, grounded in science, and outcome-focused.


We know that your people are the front lines of your organization – and the keys to your success – in this changing world. So we are steadfast in our determination to grow opportunities for individuals, teams, and organizations to align with their highest potential.

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Qualtrics Data Analytics

Azimuth: Powered by Qualtrics

How do you turn a customer into a fanatic? An employee into an ambassador? A product into an obsession? A brand into a religion? With experiences. The write-home, tell-everyone-you-know kind of experiences. Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders. At Qualtrics, our mission is to close the experience gap.

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